This is a question we get asked almost on a daily basis. Our customers are looking for that magic answer for how long each episode of their podcast should be.

I've even heard podcast producers tell their clients that there's no way their episodes should ever go over 45 minutes.

Our answer is one the one that no one ever wants to hear:

It depends

There are so many varying factors when it comes to how long an episode should be. However, one of the easiest answers is how much time do you need to get the point of the podcast across.

I've listened to some podcasts that were five minutes, and in my opinion, four minutes too long. 

But I've also listened to podcasts where I was devastated that two hours later it was ending because I wanted more time.

If you tell someone it has to be 45 minutes, well, then you'll find many who will take what could be done in 10 minutes and try to stretch it out to 45. And if you tell someone ten, they'll try to condense something that should have...

There's an ongoing joke within the podcasting community:

51% of Americans are now listening to a podcast. And that's because 51% of Americans have their own podcast.

Yes, podcasting has a low barrier of entry, which means anyone with a phone can start recording their own podcast. When you add hosting companies like Anchor coming into the mix, the barrier is constantly lowered.

However, just because everyone seems to be doing a podcast that doesn't mean everyone is doing it well. So although it may feel like you're jumping into a game that everyone is already in, there is still a lot of opportunity for you to stand out.

The question then isn't about if you should start a podcast or not, but how exactly can your podcast stand above your competition?

Here are three tips to do that:

1. Be clear about the strategy - Don't hit record, simply because you can hit record. Instead, be strategic about how this podcast fits within your content marketing strategy. You must be able...